Brewdog Was Born With The Aim To Revolutionise The Beer Industry And Completely Redefine British Beer-drinking Culture. A Decade Of Dog, 1000 Employees, And Two Breweries Later, We Are The Fastest Growing Food & Drinks Company In The UK, One Of The Times Top 100 Best Employers, And Breaking Into International Markets Like A Shark On Steroids.
In a grocery store, customers could customize their 6-pack purchase, but online, customers were limited to pre-packed products. Brewdog wanted to bring their in-store experience online + allow customers greater customization options.
We built a custom mobile-first bundling solution that allows users to select from “pre-made” mixed bundles or create their own. We also performed A/B testing on the pre-made bundles to determine which bundles led to the highest conversion rates.
For customers who checked out the customized bundling functionality, our results were off the chart:
Increased Conversion Rate by 37%
Increased Average Order Value by 14%
Increased Return Visitor Rate by 27%